5.11 Adventure
Led a successful product introduction of a new brand segment for 5.11, Adventure - a cross category consumer offering with an outdoor mindset. Drawing on the brands Tactical background, parallel problems sets can be reimagined and new lines drawn from Base-layers to Framed Modular Pack systems. Responsible for line planning, new material development, color palette, and muse definition for men’s and women’s categories, and design. Executed the initial 3 seasonal offerings of gear and equipment, Season 1 shown below:
36L Skyweight Daypack (2 Sizes) - Standalone Modular Hip Belt, 24L Skyweight Daypack (2 Sizes) - Standalone Modular Hip Belt, 2 Zip Modular Chest Rig, 1 Zip Modular Chest Rig, Modular Packable Daypack, Modlar Packable Sling, & Modular Pancho
Spring 2023