ADV511_SKYWEIGHT_Squaresapce-03.jpg

5.11 Adventure

Led a successful product introduction of a new brand segment for 5.11, Adventure - a cross category consumer offering with an outdoor mindset. Drawing on the brands Tactical background, parallel problems sets can be reimagined and new lines drawn from Base-layers to Framed Modular Pack systems. Responsible for line planning, new material development, color palette, and muse definition for men’s and women’s categories, and design. Executed the initial 3 seasonal offerings of gear and equipment, Season 1 shown below:

36L Skyweight Daypack (2 Sizes) - Standalone Modular Hip Belt, 24L Skyweight Daypack (2 Sizes) - Standalone Modular Hip Belt, 2 Zip Modular Chest Rig, 1 Zip Modular Chest Rig, Modular Packable Daypack, Modlar Packable Sling, & Modular Pancho

Spring 2023

ADV511_SKYWEIGHT_Squaresapce-11.jpg
ADV511_SKYWEIGHT_Squaresapce-01.jpg
ADV511_SKYWEIGHT_Squaresapce-04.jpg
ADV511_SKYWEIGHT_Squaresapce-06.jpg
ADV511_SKYWEIGHT_Squaresapce-02.jpg
ADV511_SKYWEIGHT_Squaresapce-09.jpg
ADV511_SKYWEIGHT_Squaresapce-03.jpg
ADV511_SKYWEIGHT_Squaresapce-07.jpg
ADV511_SKYWEIGHT_Squaresapce-05.jpg
ADV511_SKYWEIGHT_Squaresapce-08.jpg
ADV511_SKYWEIGHT_Squaresapce-10.jpg